b'Did You Know?Howard DeutchThe director of Pretty in Pink,Some Kind of Wonderful & Grumpier Old MenReflects on His Music Video BeginningsDeutch and Molly Ringwald on the set of "Pretty in Pink"So, Dont Box Me In fordo. But Joel Silver said, Dont Stewart Copeland and Stanworry, Im going be there, itll be Ridgway was the first musicfine, you have to do this. AndBilly Joel on set of the "Keeping the Faith" videovideo I did. It was really anmy partners older brother Jeff extension of my relationship inCanoe had started directing, and the trailer business because II wanted to try and also direct used to do the trailers for Joelbecause he was my closest Silver and Universal, who hadfriend and he was meeting a lotYes, I saw his work on Every Breath that film Rumble Fish at theof girls and I want that too. So IYou Take [for directors Kevin Godley andlooking at the movie and when are you Billy Idol Flesh for Fantasy studio. And I knew these guysagreed to do Rumble Fish, andLol Crme] and since hed worked withlooking at the video? That was what I was Y ou were the king of trailerswell and they said, look into thisof course Joe Silver never evenStewart Copeland, I thought that connectionafter, and he did that, he accomplished it. Stewart Copeland & Stan Ridgway Dont Box Me Innew thing called music videoshowed up on the set, but thatwould be good. And also, I didnt haveWhat came next?and we want to make that partwas the first music video I did.a clue about what I was doing. I neededAnnie Goldens Hang Up The Phone as it were. Is that a pretty fairof the ad campaign and youNow, did you pick thesomebody, you know, who had somefrom Sixteen Candles was next. assessment of your careershould direct it. And I said,cinematographer, Danielexperience and knew how to shoot thatAs I understood it, you worked for by the time you startwhy not, but thats not what IPearl? could help me. And he was the guy.Keith Williams, the video conceptualist, directing music videos inOn the shoot date, do you rememberdo you remember?1983 and 1984? anything about it? Right, I remember that. Oh, hes such a I think that is. I had two partners, andOh yeah, I remember a great deal aboutgreat guy and so inventive and right there at we were prominently involved in the trailerit because I was terrified, almost paralyzed,the beginning of everything.business. I did movies like Apocalypse Nowvery fearful that I wouldnt get throughHe said he kind of understood what it and Raging Bull, and a lot of great films andit. I had no sleep for days and thought Iwas about, and that his only real idea the Apocalypse Now trailers were what gotshouldnt be doing it. Stewart was a doll,was to end it with the cake with all the me notoriety even though it was my partnersI remember him being very helpful andcandles and everything else was kindwho also worked on it with me. I was kindgenerous.of fill-in-the-blank. of the face of the company because I wasI felt like the editor at the time was myYeah, he definitely came up with the person who would usually go out tosavior, Doug Dowdle. He was a wonderfulthat, and many other ideas. I think hes Los Angeles or to the studios and presenteditor and then directed some of the majorbeing forgetful, or also maybe humble, the trailer. So they associated me with thevideos, and unfortunately he passed awaybut he always the go-to guy for me if he process, which was lucky for me but wasntseveral years ago. But he was a brilliantwas available. He was a great writer and really as accurate. editor who usually worked at home inconceptualist. A lot of opportunity for a lot When I had a trailer company I hadHawaii on the beach. The cutting that he didof the directors I knew was how to show many others working for me, but I wouldAnnie Golden featured Rumble Fish footage and it woveHollywood that they can make a movie. So be more of kind of like an architect. I"Hang Up the Phone" in like a tapestry with the stuff that I shot. Itit was a lot about coming up with a script would help conceive and design thekind of felt a little bit successful for me earlyand a real idea, and Keith could do that. captions on the trailer and then I wouldon, that you didnt quite know what beganHang Up The Phone from Sixteen work with them occasionally on the nutswhere. It didnt just look like every movieCandleswas obviously somewhat of a and bolts and the mechanics of cutting,promotional video. It felt like, when are youturning point in your relationship with but I didnt sit down and cut. 62MVTMISSUE #1 ISSUE #1MVTM63'